Rural Economic Development-New Economic Opportunities
The "Rural Economic Development-New Economic Opportunities” program will build upon current and
previous projects, initiatives and activities that the government of Armenia, the U.S. government and
USAID, and other donor and non-governmental organizations are implementing to address the
economic challenges in rural Armenia.
RED-NEO activities will promote inclusive, sustainable economic security and economic growth by
supporting at least 100 businesses in at least 60 communities. The program will accelerate the growth of
small- and medium-sized enterprises (including farms and cooperatives) in the regions; facilitate market
linkages between producers and buyers; and establish networks to promote local economic
development. It will foster the development of a competitive agriculture sector by improving the
performance of rural businesses and cooperatives, and their ability to meet quality standards.
RED-NEO is being implemented by CARD Foundation together with AM Partners Consulting and
Armenian Women for Health and Healthy Environment NGO.
The project works in the following value chains:
- Horticultural production
- Fruit production,
- Berry production,
- Fruit and berry processing,
- Greenhouse production
- Nursery production
- Agricultural mechanization services,
- Agritourism (F&B, F2T) and apiculture
The program envisions small grant (SG) component to support its beneficiaries upgrade their production
capacities and escalate growth.
The conditions and limitations of getting a SG within the frames of RED-NEO program is presented
- The grants will be disbursed in 60 communities of 10 regions of Armenia.
- Overall 100 small grants will be provided, which will be selected out of 3000 project
- The grants will be provided in kind only.
- The own investment of beneficiary will comprise at least 70% of total budget of
proposed SG project.
- The maximum amount of SG cannot exceed USD 15,000.
- The SG does not cover working capital (salaries, inputs, utility expenses), as well as
taxes, construction works, in apiculture – acquisition of beehives.
- have substantiate expertise in the field
- report high feasibility rate for the proposed project
- ensure increased incomes at their businesses and for the ones they cooperate with
- ensure increased sources of incomes for their businesses and the ones they cooperate
- will create new jobs and/or increase employment rates
- will involve women and youth in their operations
- will enhance market system development, horizontal and vertical integration in a given
For example, if you are a fruit processor and you want to apply for SG for acquisition of
equipment, and thus to increase your production and marketing volumes, then your
application will be prioritized if you plan to collect additional fruits from other farmers,
or market their produce creating new income opportunities for the latter.
Within the frames of RED-NEO Program, it is envisioned to upgrade the capacities of all Farm Service
Centers (FSCs) to enhance horticultural service provision and access to inputs in all regions of Armenia.
To that end, FSCs will be equipped with agricultural machineries and equipment, as well as capacities
will be built to provide quality and on time services. So far the following FSCs have been upgraded:
Nov 12 2019
Integrated pest management, as a way to reduce the usage of pesticides
On November 7, 2019, “Integrated pest management, as a way to reduce the usage of pesticides” training took place in CARD Foundation office, organized by the “Armenian Women for Health and Healthy Environment” NGO, within the frames of “Rural economic development- and new opportunities” program. Gayane Avagyan was the speaker of the training․Among the participants were Farm Service Center representatives and beneficiary farmers. During the course, the main principles of IPM, its’ usage in agricultural crop cultivation technology and the use of PERSUAP-approved pesticides in IPM were discussed. The course ended with a question-answer discussion on the existing problems and possible solutions.
Apr 23 2019
“Rural Economic Development-New Economic Opportunities” Project launch event
On April 22, 2019, USAID, the Center for Agribusiness & Rural Development (CARD), and partners marked the official launch of the new Rural Economic Development – New Economic Opportunities (RED-NEO) Program in Armenia. U.S. Ambassador to Armenia Lynne M. Tracy, and representative of the Armenian Government delivered opening remarks at the kick-off event. Ambassador Tracy stressed the importance of rural economic and agriculture sector development to ensure broad based economic growth and regional development in Armenia. The project’s Chief of Party Susanna Khachatryan presented the goals and objectives of the project, which are designed to boost rural economic development in Armenia through RED-NEO Program. The RED-NEO program will build upon current and previous project...
Jul 16 2019
Agricultural machinery demonstration/practical training
In the frames of the USAID funded "Rural Economic Development – New Economic Opportunities" program, agricultural machinery demonstration/ practical training was conducted on the importance of land quality improvement and preservation through the application of modern agricultural machinery. Participants were familiarized with the uses and key advantages of modern machinery and their systems. Special emphasis was paid on the safety procedures to be followed during the operation of farm machinery. A comparison was done between cultivation with plough and power harrow, their differences, advantages, effectiveness and efficiency. The disadvantages of a late-season burn were highlighted by the expert. This kind of practice harms the soil and remove volatile n...
Mar 13 2020
Grapevine care and preparation for the winter without burial
On March 5, 2020, a field event on grapevine care and preparation for the winter without burial took place, within the frames of “Rural economic development- New Economic opportunities” program, financed by the USAID. As a result of this new technology, farmers will avoid the heavy physical work of burying and opening the grapevines. Also, the participants got acquainted with the advantages of this technology in place, as adjacent to the venue there was a garden where the technology had already been applied. During the event, the representative of CARD Agrocredit UCO introduced the participants to the loan "Happy Farmer", offering easy and affordable loans for acquiring the materials they need. Applying this up-to-date technology, specific mineral fertilizers...
Sep 25 2020
The region's highest and steepest industrial vineyard is being established
Maran is undertaking efforts to establish the region's highest and steepest industrial vineyard. The vineyard is planted by Maran Winery with the support of USAID funded “Rural Economic Development - New Economic Opportunities” program, executed by CARD foundation. It will be situated in the Artabuynk community, Vayots Dzor province, at 2050-2070 m above sea level and will be cultivated in accordance with the philosophy of organic technologies and biodiversity preservation. There are many challenges in the field, one of the most important of which is global warming. All calculations show that in the next 20-30 years the Ararat Valley will become an unsuitable area for quality viticulture, especially winemaking. Therefore, it seems only reasonable that the Armenian wine...
Feb 18 2020
"IPM As a Way To Reduce the Usage of Pesticides" Training in Achajur
On February 15, 2020, “Integrated pest management, as a way to reduce the usage of pesticides” training took place in Achajur, Tavush region, organized by the “Armenian Women for Health and Healthy Environment” NGO, within the frames of “Rural economic development- and new opportunities” program, financing from USAID. Gayane Avagyan was the speaker of the training․ Among the participants were farmers from different communities. During the course, the main principles of IPM, its usage in agricultural crop cultivation technology, and the use of PERSUAP-approved pesticides in IPM were discussed. The course ended with a question-answer discussion on the existing problems and possible solutions.
Dec 02 2020
Sharing experiences - Bridging opportunities
CARD Foundation within the frames of its RED-NEO Project, funded by USAID, has organized an experience exchange visit mainly for Tavush region wine and dried fruit producers. The main objective of the visit was to show small-medium size production capacities and technologies to the farmers who are making their first steps in wine and dried fruit production. This is a good opportunity for CARD to create more synergies between on-going and past projects increasing per dollar investment impact. Over 1000 km way, from Chinari to Meghri, 14 farmers from Tavush (Chinari, Aygehovit, Yenokavan, Achajur, Aghavnavank) visited 4 wineries (vineyards, tasting halls) 5 dried fruit producing facilities, 1 organic fig orchard, 3 FSCs and what is more important they got the most valuable information a...
Sep 18 2019
Ms. Lynne Tracy's visit to farm service center in Meghri community
On September 16, 2019, US Ambassador to Armenia Ms. Lynne Tracy visited USAID funded partnership projects in Meghri community.
Dec 03 2020
Four beneficieries of the RED-NEO program “Armberry” CJSC, “Sargsyan’s Honey”, Susanna Hakobyan IE, Green Brothers LLC participated in the “Harvest Festival: Rural Life and Traditions”. They presented a wide range of their products. The Harvest Festival: Rural Life and Traditions is organized on an annual basis by Green Lane NGO with the support of local and international organizations. This year the festival took place on 26-27th of September, in Dzoraghbyur village, Green Training Center. During the festival, the beneficiaries had the opportunity not only to advertise, sell their products, but also to get acquainted with other producers and gain new important connections.
Dec 03 2020
On September 9, 2020 a training on “Sustainable agriculture” and “Cultivation of high-value crops and berries” within the frames of RED-NEO program, was organized for 6 beneficiaries from Gosh and Aghavnavank settlements of Dilijan community. The training was conducted at Green Training Center by the president of Green Lane NGO Nune Sarukhanyan and Ashkhen Sargsyan, sustainable agriculture consultant. The participants were interested in a number of non-traditional, non-traditional high-value crops, their cultivation, collection, storage and processing technology. Some of them think that cultivating of high-value crops will not only provide an alternative income, but also contribute to the diversity of food and health of their family members, and in the case...
Dec 03 2020
U.S. Ambassador Lynne M. Tracy, USAID Mission Director Deborah Grieser, together with Tavush Governor, Mr. Haik Chobanyan, visited the Farmhouse Kitchen in the Gosh community of Tavush Marz where they had an opportunity to see the farm-to-table process in action. Ambassador Tracy was impressed by the establishment and its efforts to provide employment to community members, while also producing delicious, fresh meals for visitors. She noted: “It is a joy to visit projects like this that help promote rural entrepreneurship, improve services, and help forge local partnerships between businesses and their community for sustainable results.” Farmhouse Kitchen is supported by USAID through the Rural Economic Development–New Economic Opportunities project.
Jul 21 2021
New Development Prospects Provided
On May 21, 2021, the 20th International Specialized Exhibition Food & Drinks EXPO 2021 organized by the LOGOS EXPO Center and the Union of Manufacturers & Businessmen (Employers) of Armenia kicked off at the Yerevan Expo Center. The Expo featured meat products, dairy produce, non-alcoholic drinks, mineral water, strong drinks, beer, tobacco goods, confectionery, and much more. Within the frames of the RED-NEO project, financed by the USAID, eight project beneficiaries were provided with the opportunity to participate at the Exhibition to represent the whole range of their products and attract new potential customers and partners. Among the beneficiaries were Cascara LLC, TISOK LLC, Noyan Vaz LLC, Maran winery, Jraghatspanyan wines, Green Brothers LLC, Kanach group. The three-...
Jul 21 2021
IPM Training In Hayravank
On April 19, 2021, “Integrated pest management, as a way to reduce the usage of pesticides” training took place in Hayravank, Gegharkunik region organized by the “Armenian Women for Health and Healthy Environment” NGO, within the frames of “Rural economic development- and new opportunities” program. Gayane Avagyan was the speaker of the training. Among the participants were Farm Service Center representatives and beneficiary farmers. During the course, the main principles of IPM, its’ usage in agricultural crop cultivation technology and the use of PERSUAP-approved pesticides in IPM were discussed. The course ended with a question-answer discussion on the existing problems and possible solutions.
Oct 18 2021
Participation at The Spirits of Armenia Festival
The USAID-funded “Rural Economic Development-New Economic Opportunities (RED-NEO)” program accelerates the growth of small- and medium-sized enterprises in the regions. Since the launch of the project, a number of rural businesses have been able to improve their operations and gain a foothold in the market. RED-NEO is consistent in its support. The latter is not limited to providing equipment, inputs and consultation. Much attention is paid to the brand recognition of the beneficiaries through the opportunity to participate in exhibitions and festivals. This time, 6 beneficiaries of the program were provided with the opportunity to participate in the largest beverage festival, Spirits of Armenia, a platform, where companies engaged in the production of alcoholic beverages...
Oct 21 2021
RED-NEO Beneficiaries at the PanArmenian Expo 2021
The 12th PanArmenian Expo 2021 International Exhibition-Forum took place at the Yerevan Expo Center. The Expo aims to increase the recognition and demand of domestic goods and services in the Armenian market, creating a business bridgehead for strengthening and developing trade and economic ties between Armenia and the Diaspora. The beneficiaries of the “Rural Economic Development-New Economic Opportunities” program, financed by the USAID, were allowed to showcase their products at the Expo getting new opportunities for the export of the products to the international markets. The event was attended by the U.S. Ambassador to Armenia Lynne M. Tracy. She expressed a desire to get familiarized with the companies the USAID has assisted within the frames of the RED-NEO program...
Oct 28 2021
The Women leading rural entrepreneurship – WoLeRE component of the “Rural Economic Development-New Economic Opportunities” program, financed by the USAID, aims to enable women living in the rural areas to become actively involved in economic development through their empowerment. Introductory trainings have been initiated and conducted covering the topics of entrepreneurship basics, marketing, and communication competencies development, as well as the development of an understanding of gender-based violence and a coordinated approach to its various issues. Women from different rural communities of Armenia have been actively involved in the training process. The courses intend to equip women in rural areas with the essential knowledge and skills on entrepreneurship t...
Nov 12 2021
ArmprodExpo Specialized Exhibition
Recently, the ArmprodExpo specialized exhibition took place at the Yerevan Expo Center. With the support of the “Rural Economic Development- New Economic Opportunities” program, financed by the USAID, not only the present, but potential program beneficiaries had a chance to participate in the event. The Program assisted them in their brand awareness and recognition raising and product promotion in the Armenian market. The ArmProdExpo specialized exhibition aims at presenting the possibilities of the agricultural commodities and raw materials processing industry, promoting business contacts, and boosting exports. Quite impressed by the previous exhibition and conversations with the producers, U.S. ambassador to Armenian Lynne Tracy expressed a desire to attend the Armprodexpo...
May 11 2022
B2B meeting on Innovative Agricultural Solutions
On April 29, 2022, a B2B meeting on Innovative Agricultural Solutions was organized at the Radisson Blue Hotel Yerevan, within the frames of the Rural Economic Development - New Economic Opportunities Program financed by the USAID and implemented by the CARD Foundation. Garoon Tech, Inno-4-Farm, Traps Analytics, EcoIntAgro, Aygimarket.am, FarmFresh company representatives, as well as guests from საქართველოს ფერმერთა ასოციაცია/Georgian Farmers' Association presented their innovations for the agricultural sector, as well as answered to the questions raised during the event.