Our Credo

31 - January - 2013

We believe our first responsibility is to the staff, customers and communities. In meeting their needs everything we do must be of high ethical level and quality. We must constantly strive to reduce costs in order to maintain reasonable operation and profit. Our partners must also have an opportunity to make a fair profit. We treat them with respect, fairness and integrity at all times.


We want our organization to be the best place to work where motivated Team Members can flourish and succeed to their highest potential. We appreciate effort and reward results. The environment will be extraordinarily caring, like an extension of our own family. We will be supportive in time of personal difficulty, create opportunities for professional growth by pursuing new skills and knowledge, and always make an effort to listen and act on our ideas. We must provide competent management and their actions must be just and ethical. Every colleague will be treated with dignity and respect at all times and there must be equal opportunity for employment and professional growth, development and advancement. We also recognize everyone’s right to be listened to and heard regardless of their point of view.


Do whatever you can every day, in every way, to provide world-class product and service a fair and competitive price. Return phone calls and e-mails in a timely and accurately manner. Consistently exceed customer expectations. Always honor our commitment to customers. Give customers a reason to say, “ I love these people and organization.” In short, treat the customer the way you would love to be treated all the time.


We care deeply about our communities where we work, and we demonstrate this commitment every day by making meaningful contributions to the quality of life. We respect the law at all times, and always conduct ourselves with integrity. We must be good citizens – support good works and charities and bear our fair share of taxes.

We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.

Everyone at CARD is expected to live the Credo every day and let it guide our actions. We are expected to be honest and ethical in all that we do. And, we are expected to make a difference, to go beyond the obvious to deliver “BEST” customer service and become a model of ethical business in Armenia.